LAPP needed a new website to showcase their new products and branding. We wanted images to be the focus of the website, and collaborated with Plastik studio to create the quirky visuals. Each of the 3 poptail flavours has a different ‘personality’ and so each poptail page has a different colour scheme.
In order to communicate the playful nature of the brand, we focused on strong colours and melting, wavy shapes. The header and footer are gradients which hint at the products being frozen or like the gradient colours of a cocktail.