Laura needed a website that would serve as a point of contact to potential clients, it would inform them how she worked, what the process was like, showcase her floral designs and finally include an enquiry form.
The site had to be super easy to navigate and guide the user through, giving them just enough information to want to make that contact with her. I also wanted to ensure that the website was easily scannable, so user could instantly see what she was all about without too much effort on their part.
During our initial chat, I picked up on some keywords that would influence the design: colourful, playful, alternative and minimal (but still exciting!). I also wanted to reflect Laura’s passion, energy, friendliness and the personalised touch she gives her clients.
She emphasised that she has a no nonsense approach to her work – it’s all about colour and affordability – so I created the quote headings that show this.
Moodboards are a big part of Laura’s work, and she has so many gorgeous photos of her arrangements so we wanted to showcase this with a moodboard style feature as the first section on the page.
Lots of Laura’s clients find her on Instagram, which means the design also had to translate perfectly when viewed on mobile.